Meet the Owner

Our story didn't start with a spreadsheet. It started with a belief that health should be something you build into your life, not something you chase after you've lost it.

In 2019, we launched our first brand, Easy Keto, sourcing products manufactured in Canada and the USA, along with urine analysis test strips, and building a loyal community along the way. Then COVID hit, and like so many small businesses, we didn't survive it, but the mission behind it never ended.

We came back as Eliixr, a Canadian registered company that now operates exclusively in the US market. Every one of our manufacturing partners is based in the USA, is GMP certified, and FDA registered, and every product is third party tested, so you know exactly what you're getting.

Today, that means two products we believe in completely: a methylated multivitamin built for better absorption, and a saffron extract formulated to support mood and overall wellness.

I've built my life around health and performance. I've coached boxing, jiu-jitsu, and running, and ran marathons myself, and built businesses from the ground up. I know what it takes to push through resistance, whether in the ring, on a long run, or rebuilding a company from nothing.

And that's why I stand behind every bottle with a simple promise. If our product doesn't work for you, I'll refund you, no conditions, no hoops to jump through. That's not a marketing line, that's personal accountability and transparency.

ELIIXR is the product of someone who has coached, competed, and fallen down enough times to know exactly what real support looks like.

Check out my bio on Linkedin, and stay healthy.

Bernie Williams.

Eliixr® is a registered brand of 2439418 Ontario Inc.